Berlin/Bayreuth. NordLink has additionally received awards within the area of communication. In Berlin, the “inexperienced cable” for the trade of German wind vitality with Norwegian hydropower has now been honoured with the “PR Report Award” of the communications journal PR Report. The media staging of the opening ceremony of NordLink was honoured as excellent communication within the class “Expertise and Innovation”. The press division of the transmission system operator TenneT had created a media occasion that set new requirements for digital and hybrid occasions, the jury mentioned in its laudation.
With a joint “digital push of a button”, German Chancellor Dr Angela Merkel and Norway’s Prime Minister Erna Solberg, along with TenneT CEO Manon van Beek, had formally commissioned NordLink in Might 2021. The Chancellor emphasised: “NordLink is a milestone for sustainable vitality provide and local weather safety in Europe.”
Concurrently live-digital current and built-in into the push-button picture second have been additionally Federal Minister of Economics and Expertise Peter Altmaier, the Minister President of Schleswig-Holstein, Daniel Günther, Markus Scheer, Member of the Administration Board of KfW IPEX-Financial institution, Hilde Tonne, CEO of the Norwegian transmission system operator Statnett, Jon Fredrik Baksaas, Chairman of the Board of Statnett, in addition to Norway’s Minister of Vitality Tina Bru.
Because the Corona pandemic made a joint analogue presence occasion inconceivable, TenneT’s press division had utterly redesigned the occasion schedule. The consequence was a powerful digital-hybrid stay occasion that created a shared expertise that went far past a mere push-button second and dominated the worldwide headlines. It was produced concurrently in two studios in Berlin and Oslo and applied with 9 parallel stay feeds from six totally different areas, together with the Federal Chancellery, the Federal Ministry of Economics and the Kiel State Chancellery.
TenneT’s communication idea was developed in shut cooperation with Public Dialogue Consultants from the Berlin company navos and the Stuttgart occasion company Tailormade. The opening ceremony, which was honoured in Berlin, exceeded all expectations internally among the many NordLink venture companions in addition to amongst all exterior stakeholders and the media: NordLink’s commissioning was not solely on the entrance pages of all main newspapers and prime-time information in each Germany and Norway. A number of TV and on-line stations in Germany and Norway had even broadcast the occasion stay, and varied worldwide media additionally reported extensively.
The awards for the communication trade PR Report Award 2021 have been chosen by an unbiased 37-member jury from 350 entries. The panel, chaired by PR Report Editor-in-Chief Daniel Neuen, had evaluated the submissions in a two-stage course of and voted in secret at a joint assembly in Berlin.
Background to NordLink
NordLink serves the trade of German wind vitality with Norwegian hydropower and is the connection of two optimally complementary techniques. The “inexperienced cable” has a capability of 1,400 megawatts and may provide greater than 3.6 million German households with renewable vitality. That is akin to the feed-in capability of 466 wind generators of three megawatts every. The capability of this interconnector is equal to that of a really giant standard energy plant.
NordLink is a excessive voltage direct present motorway with out an exit, i.e. a point-to-point connection, between the AC grids in Germany and Norway. As a result of size of the route and the big transmission energy, direct present is used for low-loss transmission. The 2 cables (optimistic and destructive pole) are related to the converter stations at every finish. The converter stations have been inbuilt Wilster (Schleswig-Holstein) and Tonstad (southern Norway). At these areas, the electrical energy is transformed from DC to AC (or vice versa, relying on the course of transmission) and fed into the German or Norwegian AC transmission grid to produce households and companies with inexperienced electrical energy.
NordLink was realised by a consortium through which the Norwegian transmission system operator Statnett and DC Nordseekabel GmbH & Co. KG every maintain a 50% stake. TenneT and KfW every maintain 50 p.c of the shares in DC Nordseekabel.
Hyperlink to the video of the opening ceremony and to additional NordLink info: