Shedeur Sanders (proper) is the brand new face of Gatorade. The sports activities drink big signed Sanders to a multi-year partnership, making him the primary HBCU student-athlete within the firm’s historical past.
Gatorade introduced the historic deal with the 19-year-old Jackson State College quarterback on Friday.
Sanders — the son of NFL icon and present Jackson State soccer coach Deion Sanders — joins tennis champ Serena Williams, NBA stars Jayson Tatum and Zion Williamson, and the WNBA’s Candace Parker on the Gatorade roster.
Sanders informed HBCU Nation that he’s “honored to be part of the Gatorade household. At the beginning, I am blessed. It is an incredible alternative. As a child, I used to be ingesting Gatorade usually. So now that we now have the chance to associate with them and be part of Gatorade, I’m very blessed.”
He mentioned the deal will “positively be serving to different HBCUs. That is in regards to the numbers. It is about to go loopy. So proper now, we’re nonetheless planning on the precise particulars. I am going to simply let you already know each time we obtained issues finalized.”
Sanders helped lead Jackson State soccer to an 11-2 report in 2021 and a SWAC championship.
— Nick DePaula (@NickDePaula) January 27, 2022